Some Innovation In Their Running Shoes †Myassignmenthelp.Com

Question: Discuss About The Some Innovation In Their Running Shoes? Answer: Introducation Among all the business strategies, the innovation strategy is one of the pivotal as innovation gives a product a special touch by which the customers get attracted. Like every other strategies innovation strategy makes its room in every new sources. Here, the article named Every Real Innovation Has a Touch of Magic in It, published on 11th September, 2017 on Forbes talks about the innovation strategy of a product (Forbes.com.). According to the article, any innovation on an existing product is compared with magic trick as innovation is done not only for the benefit of the customers but also, to attract the emotional level. The news article is highly focused on the running shoe. The Brand Asics has incorporated some innovation in their running shoes. This innovation made their product more bouncy and light. These added qualities definitely make the customers feel happy during running. Some customers find everyday running monotonous so this Asics shoe might help to reduce the monotony of running (Forbes.com.). This thing only can happen when customers feel the product light, comfortable and bouncy. In the article, the writer lauded the product in a way, which is emotional. The shoe instigates its customer to run a little extra mile than the previous day. It is obvious that innovation strategy somehow controls the human psychology, which is why innovation strategy is considered as magic trick. Every strategy has a life span, which means innovation is not strong enough or if it is not unique, it cannot sustain in the market for a very long time. The Asics shoe somehow managed to grab the emotion of the customers. If a customer feels energetic wearing it then there is a chance of sustainability (Forbes.com.). The article remarked the product not as its technical name, which is Asics Nimbus Gel, but with a poetic touch like an enchantment of innovation. The effect of this product in the market will be striking, as the insight behind the innovation is pervasive. The innovation might be technical but the product grabbed the emotion. Every day running is something directly related to someones health and indirectly controls the mind. If the someone fit healthy automatically the person`s mind become healthy and joyful. The product like running shoe have that power to regulate one`s mind. The brand Asics hit the right stroke and did a breakthrough innovation (Carlborg et al.). This product might pose a challenge to the other brands that also produce running shoes. The new product of Asics is able to draw a large number of customers, as the shoe not only deals with the physical activities. The running shoe works as inspiration to the sports man and encourages them to run faster. This thing can be witnessed if someone notice the customer`s facial expression in the stores when the customer try out a product. Asics`s new product is providing innovative quality with same price range with other brands so it definitely affect the sales of the other brands at large (Boons, Frank, and Florian Ldeke-Freund). The product made by Asics is expected to remain in the market for a long term because of its technical innovation but pose a threat to the other company in terms of sales but it would be able to attract the loyal customers of other brand. The news article focuses on a particular strategy of the business, which is innovation strategy. The innovation strategy implies that a development in technology and services. Innovation strategy is applied to bring a new product in the market to break the monotony of the market and to uplift the sales (George et al). Innovation is a marketing strategy, which helps to bring ground-breaking product in the market. The innovation depends on the insight, which can regulate human emotion. This insight is implemented to give Midas touch to a product, which can effect on human psychology. Here in the article the running shoe of the Asics did some ice breaking innovation and exactly followed the theory of innovation strategy of business. According to the business history, innovation strategy helped the market grow gradually. For example there was only MP3 player before Apple`s iPod and iPhone. The bringing of iPhone was indeed a ground-breaking innovation as it is able to satisfy the custome r beyond the speed and technicality. The innovation strategy is the most happening event in today`s market. Without innovation, no brand can sustain for very long. The reason behind frequent innovation is the competition in the market. The technical researcher experiments on a regular interval to bring something new in the market to break the monotony of the existing product (Baden-Fuller, Charles, and Stefan Haefliger). Innovation uplifts the sales of the company as it helps to break the market saturation. The prediction can be made about the situation is after Asics the other brand will follow the same path to add some more innovation to their running shoes which at the will appear beneficial to the customers as well as strengthen the market. References Baden-Fuller, Charles, and Stefan Haefliger. "Business models and technological innovation."Long range planning46, no. 6 (2013): 419-426. https://www.sciencedirect.com/science/article/pii/S0024630113000691 Boons, Frank, and Florian Ldeke-Freund. "Business models for sustainable innovation: state-of-the-art and steps towards a research agenda."Journal of Cleaner Production45 (2013): 9-19. https://edisciplinas.usp.br/pluginfile.php/2327090/mod_resource/content/1/2013/artigos_modulo_2/science.pdf Carlborg, Per, Daniel Kindstrm, and Christian Kowalkowski. "The evolution of service innovation research: a critical review and synthesis."The Service Industries Journal34, no. 5 (2014): 373-398. https://www.tandfonline.com/doi/abs/10.1080/02642069.2013.780044 Forbes.com. (2017).Forbes Welcome. [online] Available at: https://www.forbes.com/sites/forbesagencycouncil/2017/09/11/every-real-innovation-has-a-touch-of-magic-in-it/#62ad10ce7516 [Accessed 12 Sep. 2017]. https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/forbesagencycouncil/2017/09/11/every-real-innovation-has-a-touch-of-magic-in-it/refURL=https://nerdyturtlez.com/tutor/order.php?id=619571referrer=https://nerdyturtlez.com/tutor/order.php?id=619571#397efb287516 George, Gerard, Anita M. McGahan, and Jaideep Prabhu. "Innovation for inclusive growth: Towards a theoretical framework and a research agenda."Journal of management studies49, no. 4 (2012): 661-683. https://onlinelibrary.wiley.com/doi/10.1111/j.1467-6486.2012.01048.x/abstract Pisano, Gary P. "You need an innovation strategy."Harvard Business Review93, no. 6 (2015): 44-54. https://hbr.org/2015/06/you-need-an-innovation-strategy