An investigation into the potential of implementing Cause Related Literature review

An investigation into the potential of implementing beat Related trade in Barnados charity in the UK - Literature review ExampleIn the social marketing, the heed takes much consideration of the customers needs with much concern on the needs of the wider society. Cause Related trade is a signifi domiciliatet ingredient of this marketing commingle (Stein, 2009 pg. 56) Cause-Related Marketing is describe as a commercial activity through which businesses and charities form a partnership for the purpose of marketing a product, an image or a service for a shared benefit. It is a tool that addresses the current social issues by providing resources and funding. Additionally, this tool addresses important business objectives. The Cause Related Marketing began getting its full attention recently. It was not until the CRM was much steamed to the marketers by the Ameri raise Express, which had devised a promotion which promoted donations of a cent to restore the funds for the edict of Libe rty at every single time a customer made use of the American Express card (Lindsey, 2003 pg.67). The campaign also include other elements like a one dollar donation to fund every new American Express account that had been approved. A true unified partnership establishes openings for every party to develop joint business opportunities. In an investigation, a link with Barnardos, which is one of the UKs best known charity brands, is shew to do that (Petticrew & Roberts, 2005 pg. 87). It is a well know childrens charity organization. There would be numerous benefits on establishing cause-related marketing in Barnardos as this would arrest a simple and an effective way of increasing sales and customer loyalty. This can also promote a positive PR coverage and grant an increasing significant link for ethical customers to align themselves with the charitable cause. Involvement with this charity would create opportunities for a great PR and marketing. The Barnardos charity can assist i n the promotion for the partnership through their network of close to ten media and communication managers situated in London regional offices and headquarters. This is a orotund national charity that has excellent links to local and national radio and television stations, as well as, with national and regional media. Cause Related Marketing is found to influence customer perceptions and their buying habits. This makes it a vital weapon in the marketing strategy which enhances corporate reputation and increases loyalty. It can build sales and benefit the society thus, becoming an intrinsic tool of the marketing strategy. The Cause Related Marketing has its strength over the traditional forms of marketing as it can provide the emotional and the racial engagement of the consumers (Neyland, 2008 pg. 78). It also incorporates the customers heart and their mind thus, giving it the potential to build an enduring and stronger relationship. So umteen companies in the UK have recognized th e potential in the holistic management and corporation of the relationship of all stakeholders that will support the development of successful companies. Cause Related Marketing provides a high profile and an effective way for brand owners to strengthen their relationships, not only with the customers but with all stakeholders including the employees, suppliers, distributers, shareholders, opinion formers as well as a broad relationship with the wider community. Due to the interdependence between the wider communi