Campaign Evaluation Essay Example | Topics and Well Written Essays - 3000 words

Campaign Evaluation - Essay ExampleIt incorporates specialized skills and expertise in the practice to incorporate and navigate through media dealings and public relations without infringing on the practices of each continuum. Public relations relies on the critical and practical tools of media release, media conference and media kits. Further, these tools also combine with the management skills in advising troll the most preferable course of practice or action to follow. Thus, there is need to understand the role of media relations and public relations accordingly in facilitating the establishment of a successful running play (Delahaye, 2011, p 18). A successful campaign meets the evaluation criteria that encompass the residual practices from media and public relations as facilitating continuums to the proposition of campaign evaluation.Media has the potential to evolve the practice of public relations accordingly to reflect a global strategy that features interactive and symmet rical dialogue that is socially responsible. In modeling the two fields, various theoretical approaches are key to facilitate the processes of campaign strategy development and execution (Delahaye, 2011, p 23). Notably, the initial models that square off public relations in this context entail the following. First, is the press agency, which constitutes the publicity of the campaign in the process. The fundamental element of publicity develops in the context of evaluating campaign since publicity uses persuasion and manipulation in the pursuit to influence the audience towards behaving according to the organization objectives and desires (De Beer & Merrill, 2004, p 43). Thus, the audience in this sense relies on the talent of the media agency to develop strategic message that persuades and manipulates the audience accordingly to incline towards the message of the press agency. Thus, public relations possessing this fundamental element, media relations